CASE STUDY
Auckland City BMW
Auckland City BMW Lead Generation
KEY RESULTS
100+ enquiries
3 vehicle sales
One campaign
THE CHALLENGE
Auckland City BMW wanted its Chinese-language social media activity to generate measurable sales enquiries rather than awareness alone.
WHAT WE DID
Go Global managed Auckland City BMW's WeChat presence and developed campaign content designed to turn Chinese-speaking audience attention into direct enquiries.
THE RESULT
One campaign generated more than 100 enquiries and resulted in three vehicle sales.
CAMPAIGN MOMENTS