CASE STUDY
SKYCITY
SKYCITY Chinese New Year Campaign
KEY RESULTS
~370,000 reads
10,000+ followers added
Chinese New Year viral campaign
THE CHALLENGE
SKYCITY wanted a Chinese New Year campaign capable of creating significant organic attention and accelerating growth of its Chinese social audience.
WHAT WE DID
Go Global developed and promoted a Chinese New Year 'Lucky Koi' social campaign designed around participation, sharing and viral distribution.
THE RESULT
The campaign reached approximately 370,000 reads and grew the account by more than 10,000 followers.
CAMPAIGN MOMENTS