CASE STUDY
Stacks Supermarket
Stacks Supermarket Launch
KEY RESULTS
Tens of thousands of WeChat reads
Hundreds of thousands of video views
~1,000 Xiaohongshu followers added
THE CHALLENGE
Stacks Supermarket needed to launch a new large-format Asian supermarket with enough visibility and momentum to turn opening day into a genuine local event.
WHAT WE DID
Go Global developed and distributed an integrated launch campaign across video production, WeChat editorial, Xiaohongshu, WeChat Channels, PR and influencer activity. We also supported the official Xiaohongshu account during the launch period.
THE RESULT
The campaign generated tens of thousands of reads on WeChat, hundreds of thousands of views on WeChat Channels, strong visibility across Xiaohongshu and around 1,000 new followers for the official Xiaohongshu account. Opening day attracted long queues.
CAMPAIGN MOMENTS
