CASE STUDY
Triumph & Disaster
Triumph & Disaster China Market Entry
KEY RESULTS
New Zealand → China
Higher selling price
Mainstream media exposure
THE CHALLENGE
The New Zealand brand wanted to enter China without competing as a low-price imported product and needed stronger local positioning and market credibility.
WHAT WE DID
Go Global supported market entry, localisation and brand positioning for China, helping shape a more premium market presence and securing exposure in Chinese mainstream media, including FHM China / 男人装.
THE RESULT
The brand successfully entered the China market, increased its selling price and gained mainstream media visibility that supported a more premium positioning.
CAMPAIGN MOMENTS